Locking in Loyalty ClickZ How to use loyalty programs to develop customer loyalty
online. As well as repeat traffic, you can build profiles to use in targeted
marketing
How Eservice Could Put You
Out of Business ZDNet Warns that existing companies are
vulnerable to Internet upstarts if they neglect eService to customers. Most frequent
forms: FAQs, discussion groups and chats, and e-mail inquiries and answers.
Sites Must Serve Customers Internet Week Sites must seamlessly
manage information if they wish
to be effective.
Don't Automate This
Click Z How to obtain the real useful
information from all the customer service emails that you receive.
Web technology is no substitute for customer
service InfoWorld Web sites
need to provide proper customer service to be truly effective - emails
need to be answered quickly and contact numbers prominently displayed.