Spiral
Marketing' - ZDNet - Find out spiral marketing can be
used to draw visitors back to your Web site.
'Free-For-All: The Economics Of
"Free"' - Click Z -Argues that giving something
away for free is one the best ways of attracting visitors to your Web site.
'Competing With the Giants' - Office.com, - Describes how smaller companies can compete
successfully with larger companies.
'Forrester Forum: Making Internet Marketing
Pay Off' Click Z -Detailed coverage of the Forrester
conference and provides plenty of examples of where companies are going right and wrong
"Monster.com Chalks Up Super Bowl Ad as a
Victory," TMPWorldwide, The number of job searches
conducted on jobsite, Monster.com quadrupled to 2.2 million in the 24 hours following
an advertisement during the Super Bowl
Bus Stop Branding NewMedia, Off-line promotion can be highly effective for
websites seeking mainstream acceptance. Examines the use of TV, radio, billboards, bus ads
and 'wild posting,'
Forecasting
the Future. Industry Standard: Industry leaders forcast
the next twelve months
The
Information Exchange Economy. Industry Standard:
Looks at how direct marketing principles are being applied to the Internet.
Take My Email, but Not My
Data. Wired News: Users are happy to give their email
address but are less happy to share other data
The real Internet
revolution The
Economist Examines the concept of integrated shopping - where
stores, the Internet and catalogues are combined.
