• 'Hotmale' -Wired - Article about Sabeer Bhatia who founded Hotmail.com and the inventor of viral marketing

• The Inner Bezos Wired Article on Jeff Bezos, the founder and CEO of Amazon.com

• Inside Amazon's Shopping Cart. Wired News Looks at Amazons purchase of Alexa and it's use of profiling technology.

• Book Critics Gone Crazy - Industry Standard:
  Amazon has built it's business on allowing customers to honestly review the books that it sells. However this system is becoming increasingly difficult to police.

• Dell Touts Its Web Operations TechWeb:
  Dell is often cited as a company that has truly embraced the Internet. 75% of order inquiries are now handled via the web and 34% of customers used online support in preference to calling a helpline