Introduction
The Digital Nation team has developed a program where they look at your
website and evaluate it on a number of criteria such as usability, impact,
functionality, the message, search engines optimisation and online
marketing.
We
currently offer three programs:
Contact
us now to find out how your company could benefit from our Harsh
But Fair Web Site Analysis
‘Digital Nation were able to quickly demonstrate to us their high level of
expertise and cost effectiveness by analysing our existing attractive web
site and proposing ways in which we could make it more effective in
driving customers to us. They were also able to give a quick professional
view of one our clients' sites.
The great advantages of Digital Nation are that they provide a very
professional service and supply information in straightforward language at
reasonable cost.’
David K Ramsay – Managing Director, The Kelvin Consultants
Methodology
Digital Nation has 8 years+ experience in online marketing and website
development and they have developed a ‘check list’ to pin point what works
and what doesn’t on a clients website. You can also have a face to face
meeting with the team to brain storm your website, products and marketing
strategies. Sections in the harsh but fair check list include:
Usability:
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What is it like for a user viewing your website? Checks include looking at
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Can they contact you?
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Find out about your product and services? Even if they are not in your
industry?
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Can they find their way around your site easily? Is there navigation
does it make sense? Are there any dead ends?
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Can people with sight deficiencies use your site – is it ‘Bobby’
compliant?
Functionality:
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How does your website function? Checks include looking at
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What is it like if they use a 56k modem, or a Mac? How long does it take
for the pages to load
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Are there any missing links? Do the forms and buttons work?
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Is your site set up to be indexed by search engines?
Communication:
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What does your website really say?
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Can a cold lead and a person who is already a customer use your site?
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What would they find on it of value?
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Could a journalist find everything they needed to write and article on
your company and product?
Advertising:
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Where does you website feature to promote your messages and products?
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Can your site be found on the search engines?
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Do you have links to other sites that promote yours in turn?
The Report:
The results of the Harsh but Fair check will be combined into a report
showing
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Results on each section and
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Suggested action points and recommended methods of implementing them
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E-Mail support and advice for up to sixty days after publication.
-
Analysis
of up to five of your competitors web sites...
Costs
For the Digital Nation team to evaluate your website and send you a
detailed report of what is working and what you could improve evaluating
all of the above takes a day and costs £500.00 + VAT.
Contact
us now to find out how your company could benefit from our Harsh
But Fair Web Site Analysis
Harsh but Fair Brainstorm
Includes all of the above PLUS:
Brainstorm:
Two of the Digital Nation team will join you and your team for a half day
meeting to brainstorm all of the above and to explore how you can use your
website to support and promote your existing marketing material and to
increase the number of leads your website is generating for your company.
With 10
years marketing experience and 7 years online technical experience the
team will share insights from other clients they have worked with as well
as creating an environment where your team is free to explore what they
could do to enhance the effectiveness of your website and how it works
with your clients and products and bottom line. This will include looking
at
-
Your products and services and where you see your website in your
business processes.
All of the above harsh but fair criteria will be explored, explained and
solutions expanded
-
If you have your websites log files we can analyse these for you – and
explore where people enter and exit your site and what are the most
popular routes for using your website. This will give you in site into
what people are actually looking for on your site.
Costs
For the Harsh but Fair Brainstorm the consultants will be with you for a
half day meeting and do a further days work before and afterwards to
create a hard hitting personalise brainstorming session and harsh but fair
report to follow. Your team will also create an action list in the
meeting. This will cost £1000+VAT and transport.
Contact
us now to find out how your company could benefit from our Harsh
But Fair Web Site Analysis
Harsh but Fair Customers
Have you every wondered exactly what your customers think of your product,
services and website? Research shows that customers would rather move
supplier rather than complain.
Repeat business is always a far more cost effective way of doing sales.
But what do your customers really think? A number of Digital Nation
clients have asked and listened to their customers feedback and by making
a few changes increased their repeat business and thus profit margins:
Contact your Customers
The Digital Nation team can send out a series of email questionnaires to
get relevant and useful information on exactly what your client’s thoughts
and feelings are and what would make them buy more from you. This can be
complimented by telemarketing campaign to get qualitive feedback as well.
Costs
For Harsh But Fair Customers, Digital Nation would design the
questionnaire, deliver it, collate the responses and publish the results.
This will cost £750 per thousand contacts. Each additional 1000 contacts
is £100.Contact
us now to find out how your company could benefit from our Harsh
But Fair Web Site Analysis
